Pardon me, Fellas. Its been a real long time since I said hello.
It’s been close to a year since I posted my last entry on this blog. Extra push to survive Recession, a bit of travel here and there, brand new photographic equipments… I can go on with my silly reasons. Phew!
Let me try to keep it short and simple – Running quite a schedule since the beginning of the year. A few things in life have evolved (for good) and some mundane stuff also starts to look good as I write this post, did I mention it includes my Mac comparable recent desktop as well? I would try to make it a point to update regularly going forward.
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It’s hightime for Marketers to make a choice between attracting the masses or a chosen few to attain the marketing objectives and goals in a structured fashion.
Wondering if you should go for a Best-of-the-Breed or an Integrated Customer Management Solution? Then, this article is just for you.
Technology can play a role in Customer Management is a tested and tried topic today, there are a plenty of case studies around the world proving the statement.
Advertising, Mass Marketing, Carpet Bombing and its Consequences. A few brick-bats to totally absurd commercials that get aired these days.
Application of statistical principles to know more about your customers, and thus be able to reap more value from your marketing budgets.
World has moved on and if you are still basing your strategies from advertising agencies, you are stuck. Help yourself by moving on.
TRAI (Telecom Regulatory Authority of India) has released an indicative note to monitor every ISP on capping number of subscribers to provide good quality of service (QoS) . The Cat is Out of the Bag – The obvious GAP between the data-transfer rates flashing on Hoarding, Flyers, Television commercials plus other media touch-points and Subscriber’s real life experience is going to strangle a few operators in the market.
To come to think of it as a subscriber, the move from the governing body is quite an interesting one. However, what does it mean to ISPs that are active in the market or holding license to go live anytime?
The invention of Polaroid to film-based photography made a huge difference to how the art was performed, nonetheless, barring the invention of Polaroid nothing much really happened in film-photography.
The subsequent invention of digital photography pretty much changed all the rules of the game. In fact, Polaroid as a invention in film-based photography was probably one of the radical difference that was brought. However, in digital technology, I guess changes are happening on a fortnightly basis.
A recent incident where one of my colleagues gets a phone call from one of the leading general insurers in India and, the telemarketer ensures to gain my colleague’ attention and engages him in a chit-chat on phone for over 20 odd minutes. Gotten convinced with the marketing offer, my colleague was ready to buy the product under one condition – i.e., like most of us, asks the telemarketers to papers and an agent (read Human Being) to meet to furnish the details and subsequently process the policy.
The economic downturn witnessed across the world has made people from various discipline with a continuous headache.
Pretty much everyone in marketing space I have spoken to in the last month of two have mentioned budget cuts for the forthcoming year without any adjustment around returns expected, and incidentally the aforementioned folks were talking about approaches to optimize the budget in an effective fashion.
The situation reminds of the old-but-still-relevant saying “need is the mother of all invention”
Barring the fundamental issues around economic downturn, a telco operator in Australia is kind of …
In the last couple of months I had the opportunity to meet a few established players with specific customer management KRAs in financial services industry.
Though its been a couple of years of India waking up to the Customer Management and associated priorities in business management, my initial interactions with aforesaid folks, reemphasized upon the state of affairs being still nascent and yet to grow, the statement of Campaign Management as a priority item in the scheme of things its quite a good evidence on the industry’s nascent stage.
I respect their …