The invention of Polaroid to film-based photography made a huge difference to how the art was performed, nonetheless, barring the invention of Polaroid nothing much really happened in film-photography.

The subsequent invention of digital photography pretty much changed all the rules of the game. In fact, Polaroid as a invention in film-based photography was probably one of the radical difference that was brought. However, in digital technology, I guess changes are happening on a fortnightly basis.

A recent incident where one of my colleagues gets a phone call from one of the leading general insurers in India and, the telemarketer ensures to gain my colleague’ attention and engages him in a chit-chat on phone for over 20 odd minutes. Gotten convinced with the marketing offer, my colleague was ready to buy the product under one condition - i.e., like most of us, asks the telemarketers to papers and an agent (read Human Being) to meet to furnish the details and subsequently process the policy.

The economic downturn witnessed across the world has made people from various discipline with a continuous headache.
Pretty much everyone in marketing space I have spoken to in the last month of two have mentioned budget cuts for the forthcoming year without any adjustment around returns expected, and incidentally the aforementioned folks were talking about approaches to optimize the budget in an effective fashion.
The situation reminds of the old-but-still-relevant saying “need is the mother of all invention”
Barring the fundamental issues around economic downturn, a telco operator in Australia is kind of …

In the last couple of months I had the opportunity to meet a few established players with specific customer management KRAs in financial services industry.
Though its been a couple of years of India waking up to the Customer Management and associated priorities in business management, my initial interactions with aforesaid folks, reemphasized upon the state of affairs being still nascent and yet to grow, the statement of Campaign Management as a priority item in the scheme of things its quite a good evidence on the industry’s nascent stage.
I respect their …

Day before evening read an article in one of the leading CXO internet portals on a new Business Intelligence Solutions in the market. This is one of the umpteen notes I read on new players in the market.
Business Intelligence growing at a very high pace, knowing these a host of software professional comes together and mushroom out a myriad of software solutions in the market, in the process the poor evaluators and decisions makers at various enterprises go through the turmoil of getting stuck in the cobweb of information and …