Cleanliness is next to Godliness

Arun Chearie’s Musings on Enterprise Customer Management

14 June 2006 316 views No Comment

After a couple of weeks I managed to get sometime last evening to clean my house, took close to three whole hours to accomplish the mission.

As a token of appreciation for such a mundane task, I awarded myself a mug of beer, some good food and hit the sack a bit early.

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The primary objective of this blog is to present how analytics and technology can assist in improving the quality of Enterprise Marketing Management.

As far as the audience for this Blog is concerned, it is essentially for folks associated with CMO' Office in large Retail B2C Businesses - This includes Marketing Managers, Product Managers, Marketing Consultants, Campaign Managers, Marketing Business Analysts, Segment/Channel Managers. The Second-level include CIO office members, Process Managers and technology consultants that are into providing or maintaining marketing solution.

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