On a fastlane

Arun Chearie’s Musings on Enterprise Customer Management

19 June 2006 283 views No Comment

Yet another late night at work place, have been busy since last few days on an important document delivery. Just finished all the work and the docs are ready to ship (Sigh!).

Have a flight to catch in a few hours.. Gotta go home, grab some food, sleep for a while and get running.

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The primary objective of this blog is to present how analytics and technology can assist in improving the quality of Enterprise Marketing Management.

As far as the audience for this Blog is concerned, it is essentially for folks associated with CMO' Office in large Retail B2C Businesses - This includes Marketing Managers, Product Managers, Marketing Consultants, Campaign Managers, Marketing Business Analysts, Segment/Channel Managers. The Second-level include CIO office members, Process Managers and technology consultants that are into providing or maintaining marketing solution.

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All the views and opinions presented in this Blog are of the Author and IS/ARE not of his employer or clients or any business associates.

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