On my way back home this evening I was reading an article on Audi’s plan to enter Indian market, though they are available already in India, their presence is yet to be felt.

The article reminded me of how things were over 15 years ago on Indian roads were. Ambassador, Premier Padmini and 800 were essentially the cars on would get to see. Thanks to the early 90’s government to bring in new economy policies in early that virtually changed everything including the road.

In the last few years, world’s leading automobile players have realized the need to get their feet wet in Indian market. All of them have either riding on Indian roads or soon will be – A mall in Atria (Bombay) has been showcasing two new variants of Rolce Royce.

Audi is one of the latest entrants to ride ‘Get into India’ bandwagon. And, their stable is expected to have a few top model cars for the market. I am eagerly waiting to see their approach to drive potential buyers attention – There are interesting days ahead.

For organizations like Audi, leading dailies or magazines have virtual pages dedicated for them. Ranging from quarter to full page advertisement flash presenting the vehicle and its key attributes. Audi is trying to break away from tradition, in addition to front page solaces, the brand is going to play a lead role in one of the bollywood flicks that will be released shortly.

Whilst watching Casino Royale yesterday, realized the cast includes Sony Ericsson alongside Mr.Craig and Ms.Green. Anything that was electronic was Sony Ericsson. Mr. Bond’s car is partially controlled by his Sony Ericsson mobile. Handset’s GPS takes precedence over the car’s own!

Coming back to Audi’s story, Big-B is going to be driving one in Baabul that is scheduled to hit the theatres shortly. The movie is strengthening the latest fad in advertising, In programme advertisement.

The aforesaid marketing model not new, TATA Motors had successfully executed the model in ROAD a few years ago and I am sure it is helping their sales someway or the other, even today.

Through the movie considerable amount of visibility would be established. And, knowing the brand that is not meant for an average Indian, it would be good to watch subsequent marketing steps by Audi to get her potential buyers attention..