We all know the kind of monies that are being spent by marketers around the world without truly measuring the payback. Sure a few of the enterprises deployed some mechanisms to be able to manage marketing programmes with a technology backbone, essentially on automation. The following introduction will make sense to those organizations that

A) Understands how technology can play a role in marketing
B) Made some investments already in marketing automation
C) Looking forward to avenues that would aid them in strengthening their marketing organization.

Last night, a section of my neighborhood was heavily guarded as some political bigwig was supposedly taking a stroll. One of the security guards had said, this section is under ‘zero tolerance’ for a few hours. The not-so-friendly response by the guard triggered a thought in my head..

Evolved marketers that have understood the value of technology in marketing and have embraced enterprise marketing management solutions, as one of the logical next step should plan to establish Zero Tolerance mechanism in marketing.
By Zero Tolerance I mean, processes that needs to be wrapped around your Analytical CRM/Marketing solution to overcome possible human errors caused by line managers or by interdepartment interactions.

I was trying to give shape to this (random) thought/s, but haven’t been able to reach anywhere to publish it. Planning to spend sometime over the weekend and publish the draft in this weblog. So, do stay in and check Analytical-Marketing for an update shortly.