A few of Enterprise Marketing Management solution providers have a standard line as a part of their sales cycle preaching exercise; they present ideas as though the solution to solving an algebraic problem is by chewing a gum!

In the recent years, marketers have been under tremendous pressure, which has mounted and they are expected to show results to every marketing dollar that is being invested in a truly measurable form – This orbital change has pushed marketers to look for solutions that would aid them in delivering results in structured fashion, but the point to remember is, some of these marketers are venturing into this endeavor without adequate prior experience.

This often results in boosting their ability to appreciate anything that would seemingly aid in solving marketing issues and they get stuck with such exposure. Sooner or later, these same marketers will turn to a highly sophisticated users and would expect the solution they found to be the best, inadequate over a period of time.

Let’s delve into why such a situation were to occur – The solution providers I mentioned above have this knack to present solutions to some issues that have to be said to marketers (read SAY WHAT YOU WANT TO HEAR) and cunningly win their confidence, as I said earlier this approach jaundices the marketers view of the solution and they get stuck with the syndrome.

One of the Enterprise Marketing Management solutions has recently fired its auditor owing to some financial disclosure. Well, you guessed it right! If they can fudge their financials and present a pseudo view of the world to their investors, what they can do to you as their customers?

Time to Think. Time to Rethink…