More the Channels, the Merrier it is
24 August 2007
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The following statistics is from one of the leading Analytics blogs on Retailing. Though the following information is a bit peripheral, I am sure it’s useful.
“Customers who shop multiple channels are worth seven times as much as customers who shop just one channel”.
“Customers who research items online and buy in-store spend $72 more during their in-store visit than other customers spend”.
“Customers who conduct a live chat session are three times as likely to convert to a purchase as customers who don’t conduct a live chat session”.
“Customers who shop multiple channels are worth seven times as much as customers who shop just one channel”.
“Customers who research items online and buy in-store spend $72 more during their in-store visit than other customers spend”.
“Customers who conduct a live chat session are three times as likely to convert to a purchase as customers who don’t conduct a live chat session”.












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