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More the Channels, the Merrier it is

24 August 2007 73 views No Comment

The following statistics is from one of the leading Analytics blogs on Retailing. Though the following information is a bit peripheral, I am sure it’s useful.

“Customers who shop multiple channels are worth seven times as much as customers who shop just one channel”.

“Customers who research items online and buy in-store spend $72 more during their in-store visit than other customers spend”.

“Customers who conduct a live chat session are three times as likely to convert to a purchase as customers who don’t conduct a live chat session”.

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