Home » Analytical Marketing, Retail Banking

Acquisition often means Attrition

28 October 2007 377 views No Comment

A while ago I received a call from my Bank (On a Sunday), the man on the other side stated I am one of the very few who have been selected for a pre-approved personal loan.

I decided to know whats in store and encouraged the call for a bit, as expected my information has been culled out from my Cards account and the Bank is proposing a well-tailored Personal Loan offering. As an offer, its a good one. Most likely I will grab it in the next few days.

The reason why I would go for a fairly low-value Personal Loan is to settle my card bill, which I have been revolving for over six months now.

What do you get from this story?

Yes, the Bank is going out of their way to help me pay less, thus reduce their revenue. Now, you think their Management would approve this?

This is an outcome of

  1. Siloed Departments and their Priorities
  2. Completely disconnected Marketing team working towards their own goal, which isn’t alinghed with the Organization.

This can be easily circumvented. Question is, are you interested?

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