Headlines Today, one of the recent entrant to English News (Television channels) in India. Till a few months ago, it was a good and decent choice for audience looking for simple news headlines. Not too sure, if they were bit but some strange bug to stray away from News Headlines to Page-3 Gossip Headlines.

In the last few days, whenever I flipped to Page3-Gossip-Today (erstwhile Headlines Today), I get to see

• Who is going around with who, Why the relationship wouldn’t work (Damn!!) two chosen people of any particular day
• Which of the Indian celebrities got pregnant this week and would could be their respective father.
• Celebrities household chores that weren’t done this week and today
• Celebrities historical relationship records (May be, Headlines Today guys should support Census department with their number crunching skills)

Do you see any relationship between the kind of news they have been broadcasting and “news headlines”? Jesus!! What the heck is wrong with these guys?

If advertisers aren’t ready to pay for pure news channel (Which I refuse to believe), may be you are not good enough. Instead of hunting for spiced up gossips your field has been hunting for, may be you want to get the news content fixed and make it worth the advertisers’ nickel.

I am sure this new trend on covering life-style and celebrity gossip is THE-BIG-THING these days. NDTV (one of the channel, I still respect) had started Nightlife sometime ago but you know its program by itself and choose to avoid the channel when this program is aired. Unlike NDTV, in Headlines Today’s case, Celebrity Gossips are part of “Actual News Content!”, well it surely appears that way..

Hello, Headlines Today, assuming you are listening – If you want to make money through only advertisement, go start some 10x channel selling the Gossip Hot Potato, and get on with life. By doing this, atleast you are not fooling around with your audience.