I love software and general applications that bring in sort of radical distruptive changes to the way we do things.

The invention of Polaroid to film-based photography made a huge difference to how the art was performed, nonetheless, barring the invention of Polaroid nothing much really happened in film-photography.

The subsequent invention of digital photography pretty much changed all the rules of the game. In fact, Polaroid as a invention in film-based photography was probably one of the radical difference that was brought. However, in digital technology, I guess changes are happening on a fortnightly basis. Are you interested to witness such a radical change that can increase your ROI and reduce the management time multifold? I assume you are vigorously nodding..

I am indeed delighted to witness a substantial change to a subject that I deal with more frequently than photography – Web Analytics as we know it for quite sometime is going through a sea change.

One of the solutions that I represent to the market is going to completely change the way how things are done. And, nothing more thrilling than playing a role of a change-agent in one-way or the other.

If you are website owner or a blogger or any sort of an active netizen, you often want to know more on whats happening to your website/blog/portal et al.

Till date, pretty much all the solutions that are out there with a high brand visibility and recall does one of the following or a may a little bit more.

• Parse/Scan through the web Server log files and provide you with some information
• Expects you to embed a huge-list of tags against various elements of the website and tracks them and subsequently provides some information
• Sniffs the network packets (Don’t ask me any questions on ethical aspects of this practice) and provides you with some information.

I must admit a few of the existing product/service providers do a pretty decent job in whatever they do. However, what they provide is either very limited or awfully diffult to implement and manage in an ongoing fashion.

In spite of the aforesaid limitation or the cumbersome process to use these solutions, you are assured only get to know what happened on the website. i.e., things such

1. Referrals
2. Time spent on Each Page
3. Keywords/Search Phrases from Search Engines
4. Goal definition funnel
5. Network & associated Geography location
6. And, the likes.

As you would have noticed, the way the aforesaid software applications are built IS NOT know about the end consumer/browser’ experience. Wouldn’t you agree?

How are turning the whole thing upside down? Well, not really as it would be totally disruptive! Lets ensure the bread is available as usual, and provide a Cake?

Do you believe your website/portal is a serious business channel? Are you dissatisfied with the inference you are deriving out on whats really happening to properties on the web? Do you want to move away from a whole of virtually useless information and want to know your consumer/customer’s experience on your web real-estate?

If your answer is YES to any one of aforesaid questions, talk to me, I will take you on a transcendental journey towards the new way of (Web Analytics)  life and help you do real-life magic in understanding your customer experience.