Need for Customer Data is a given, there is no need to reinvent the wheel of need. But, if you are a CE, you definetely would know getting your customer data ain’t easy.

Lets assume your brand’s 200 LED panels sold today through different format stores and you don’t know half of the customers who bought it? Well, you have swalloing too may redpills and welcome to the real-world. There are quite a few ways to get the data in. Let us focus on one suggestion that, as a CE brand you should probably be able to espouse.

Lets focus on the brass tacks, one of them being demo / installation. Your business’ focus should be more intently on installation and demo aspect then the way you do business today – Incentivise more to source the right amount of customer information from the personal visit by you engineer.

Not all the buyers are encouraging you to visit them for an installation / demo? Well, like I said its the redpills. No sweat! You need to focus on some incentive (let’s call Easter eggs) for your unknown buyer as well, incentive for the engineer alone would render itself as a useless strategy after sometime of deployment.

Lets take an example, if it’s the Air conditioners that you have recently sold and want to know a few psychographic and demographic details about the customers, ensure you engineer doesn’t call and ONLY say ‘When can I come over a for Installation/Demo?’, if he/she does, mostly he will end up with an undesired response. Instead, consdider teasing the customer a bit – Something like, “having spent a bit on your appliance now and knowing there is a running cost associated with it, do you know how to optimize the energy consumption and thus the monthly / quarterly bill? I (the engineer) can comeover do a bit of your room-assessment and arrangement and could make some recommendation” – No, you are setting the ball to roll a bit, most probably your customer would (hopefully) perceive some ‘Value’ in your engineer’s visit.

People are generally creative, that includes your Demo/Installation Engineers too. Sadly, most of the times we do not get opportunities to demonstrate our abilities – So, ask your fleet of service / installation folk to give you suggestions that could be incorporated in your process – Get a poll done, deliberate the chosen ideas and get a few qualified ones incorporated as part of process to collect customer information, don’t forget to have a nice & sustaninable incentive strategy – Trust me, you will be surprised with the results.!