A while ago, was reading an article from one of the leading Micro Processor manufacturers on their Brand repositioning strategy, the note touches upon how computers were bought in the past where ‘Performance’ was at the helm of every decision making – So, true! Right from the PII purchases, we were keen on figuring out the bus and the clock speeds and any feasibility to rake the clock speed…. days of the past!

For GEN-Y (The Digital Natives, i.e., Navis from Pandora), performance is just another aspect and the ‘Snob’ value seem to have taken precedence – The Navis are looking for Leather-Seats equivalents from their computers – whatever happens to purpose of categories & their existence! Why we have to make a dirty cocktail of everything? The introduction to ARM/ATOM Processor made notebook available to virtually everyone, but whats its truly meant for? To the best, a Kindle 2 replacement!  To give it a shot, picked up an ATOM Based tablet PC for $300 a few months ago an realized the processor in my Blackberry Curve is much faster – However, the hardware appears to fancy my Ego got a good amount of boost for a few days carrying it around! Am sure the category will succeed  with performance-ignorant minds.

Why can’t the Navis look for Progressive Functionality in addition to soring on the Snob charts? A progression that has happened in the Television is a good place to start (towards the end of CRT television era, the purchase of such gadgets had reached a state where there were no involvement from consumers, they just had a brand in mind and sleep walked to pick up one). Now, with the invention of LED and 3D, the stale-steak-is-again-sizzling  with ‘Progressive Functinal Innovation’ around the category. Hey.. BTW the packaging has considerably progressed too.

Why can’t progression have standards? Instead of setting the sail basis the current caused by totally-ignorant-consumers (Do Note, Consumers don’t know what they want and mostly they come with fullly loaded truck of Opinions).

3D and a quite a few progressively interesting  areas (totally unchartered territories) are being researched to the hilt, monies is being poured through every hole, while this is true for Computer / Processor manufacturer as well, the dumb marketers with the stakeholder support, am sure are insisting the true innovators to sell what the market wants in Dollar Stores! Wish there is a Governing Body / Consortium to monitor such Pseudo innovations and penalize who purpose is to only sell but pretend to be Innovators?

PS: Innovators from space research, if you want to know about space, speak to ISRO or NASA or ESA, NOT  the GEN-Y sales/marketing / brand manager of Virgin Galactica.