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Amazon – Are you on Steroids?

12 April 2011 507 views No Comment

In all probability, I will stop recommending people to go for Kindle going forward. Its outright foolish to spend 100 bucks and play in the hands of auto manufactures and companies that make a living on clean-shave.

Checkout the article on ZdNet - http://www.zdnet.com/blog/btl/amazon-launches-ad-supported-kindle-for-114-a-milepost-on-the-way-to-free/47147

Basis the very little I know of consumer insights, those who are ready to pay $150 for a eReader are “not part of” the lower-part-of-the-value-pyramid who are desperately looking for a $50 rebate at the cost of their privacy – Heard someone say iPad will eventually kill the Kindle, I don’t think Apple will have to, as Kindle is on a suicidal mission.

Notion INK seem to a promising piece of a hardware, Sony must be working on something new and a host of offers are in the market (including a huge segment thinking Tablets/iPads could be used for reading) are trying to reduce the already reducing market share of kindle.

Amidst of all this, Amazon’s marketing team are hallucinating with mindless product/marketing ideas! Dear Amazon, could you please wake up to reality?

The rate at which things are going, mindless marketers and their technocrat siblings would want to get into someone’s dream and run a 30 seconder every once-in a while.

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