In the last couple of months I had the opportunity to meet a few established players with specific customer management KRAs in financial services industry.
Though its been a couple of years of India waking up to the Customer Management and associated priorities in business management, my initial interactions with aforesaid folks, reemphasized upon the state of affairs being still nascent and yet to grow, the statement of Campaign Management as a priority item in the scheme of things its quite a good evidence on the industry’s nascent stage.
I respect their …

Day before evening read an article in one of the leading CXO internet portals on a new Business Intelligence Solutions in the market. This is one of the umpteen notes I read on new players in the market.
Business Intelligence growing at a very high pace, knowing these a host of software professional comes together and mushroom out a myriad of software solutions in the market, in the process the poor evaluators and decisions makers at various enterprises go through the turmoil of getting stuck in the cobweb of information and …

Many marketers in the Asia Pacific region I have talked to in various occasions have asked if the entire marketing (campaign management, specifically) process can be automated. The response to this question is technically YES, it can be automated.
However, the real question is, do you, as a marketer want to automate the entire process? You might ask, if it is a relevant question? Yes, it is!
Let me give an analogy in aviation industry. The role of technology in aviation space has increased so much; flying a passenger aircraft from Helsinki …

Wondering if you should go for a Best-of-the-Breed or an Integrated Customer Management Solution? Then, this article is just for you.

A while ago I watched a video from one of the executives from a leading Financial Services company in the world on how he watched his Customer Management initiatives go down the drain.
Yet another case to add 55% of failed CRM cases. As a result of the failure, he is prone not to recommend anything pertaining to Customer Management to his official and social peers in an open way. Well, what is the idea behind this post?
The gentleman in the aforesaid story must have been one of those who must have fallen prey …

A while ago I received a call from my Bank (On a Sunday), the man on the other side stated I am one of the very few who have been selected for a pre-approved personal loan.
I decided to know whats in store and encouraged the call for a bit, as expected my information has been culled out from my Cards account and the Bank is proposing a well-tailored Personal Loan offering. As an offer, its a good one. Most likely I will grab it in the next few days.
The reason why …

Those who have visited CXOToday.Com in the last few days would have read an article on Aligning IT & Business Strategy and if it can pay off? If not, please do read it here and resume reading this post.
In a nutshell, the aforesaid Article unearths some interesting facts around IT and Business Strategy alignment basis a research done Bain & Co. As you must have read, Organizations that have gone ahead with an accelerated IT focus have been proven to be performing better than those who are waiting for the D-Day for IT and …

When one speaks to any marketer that is engaged in Direct Marketing programmes, hearing 2% or a single-digit response rate is an unaviodable part of the conversation. Infact, many marketers believe such a conversation rate is a moment to celebrate. Things have changed in today’s world, Single Digit and Direct Marketing duo is not a great couple anymore. And, it is imperative Marketers wash off such mythical stories and get in touch with reality soon or watch the competitor doing it.
If you get under the hoods of such success stories, …

I am sure most of you would know there are no shortcuts in life, please be aware there are no shortcuts for enterprise solutions too.
I have recently been constantly in touch with one of the Banks on strategizing their Customer Value Management plans through an Analytical Customer Management solutions. The recipients of my recommendations and authorized individuals who where to whet the blueprint have spent considerable time listening to everything that was discussed, however as they are venturing into a new territory, they were a bit unsophisticated. I am not …

Customer Relationship Mismanagement is what happens when you invest in best possible automation solutions with recommendations from top management consulting firm, but with a bunch of duds onboard.
A couple of days ago, I realized new password for my net banking account is invalid hence had to walk down to the branch to deposit some funds to my friend’s and sister’s account. Both my sister and a friend hold an account in the same bank as mine but in different cities.
Banking in the counter is a terror for me, I rather trust some algorithms written …