TRAI (Telecom Regulatory Authority of India) has released an indicative note to monitor every ISP on capping number of subscribers to provide good quality of service (QoS) . The Cat is Out of the Bag – The obvious GAP between the data-transfer rates flashing on Hoarding, Flyers, Television commercials plus other media touch-points and Subscriber’s real life experience is going to strangle a few operators in the market.

To come to think of it as a subscriber, the move from the governing body is quite an interesting one. However, what does it mean to ISPs that are active in the market or holding license to go live anytime?

In the last couple of months I had the opportunity to meet a few established players with specific customer management KRAs in financial services industry.
Though its been a couple of years of India waking up to the Customer Management and associated priorities in business management, my initial interactions with aforesaid folks, reemphasized upon the state of affairs being still nascent and yet to grow, the statement of Campaign Management as a priority item in the scheme of things its quite a good evidence on the industry’s nascent stage.
I respect their …

Day before evening read an article in one of the leading CXO internet portals on a new Business Intelligence Solutions in the market. This is one of the umpteen notes I read on new players in the market.
Business Intelligence growing at a very high pace, knowing these a host of software professional comes together and mushroom out a myriad of software solutions in the market, in the process the poor evaluators and decisions makers at various enterprises go through the turmoil of getting stuck in the cobweb of information and …

Many marketers in the Asia Pacific region I have talked to in various occasions have asked if the entire marketing (campaign management, specifically) process can be automated. The response to this question is technically YES, it can be automated.
However, the real question is, do you, as a marketer want to automate the entire process? You might ask, if it is a relevant question? Yes, it is!
Let me give an analogy in aviation industry. The role of technology in aviation space has increased so much; flying a passenger aircraft from Helsinki …

It’s hightime for Marketers to make a choice between attracting the masses or a chosen few to attain the marketing objectives and goals in a structured fashion.

I urge you to read this post on Forrester Blog before going further on this article, without it if you continue to reading here you may not be able to get the crux of the points discussed.
In the last five odd years, whenever I have presented strategies and recommendations for customer management, enterprises I have worked with often requested us to build a strategy without having to relook into the customer data.
Organizations that played the Data Warehousing Game in the last half-decade without attaching tangible and intangible roles of the warehouse …

Wondering if you should go for a Best-of-the-Breed or an Integrated Customer Management Solution? Then, this article is just for you.

A while ago I watched a video from one of the executives from a leading Financial Services company in the world on how he watched his Customer Management initiatives go down the drain.
Yet another case to add 55% of failed CRM cases. As a result of the failure, he is prone not to recommend anything pertaining to Customer Management to his official and social peers in an open way. Well, what is the idea behind this post?
The gentleman in the aforesaid story must have been one of those who must have fallen prey …

The title of this post is a pretty common phrase used by marketers and businessmen in general, but how much of it is practiced was a debatable issue in the past.  But things are not same any more, marketers and businesses have realized its time such theories are put in practice.
Telecom Operators are one of the early adopters of applying this Theory in Practice. Most of the Telecom Operators I have met had this particular thread in common -”How do we ensure the communication channels are used effectively, importantly …

When one speaks to any marketer that is engaged in Direct Marketing programmes, hearing 2% or a single-digit response rate is an unaviodable part of the conversation. Infact, many marketers believe such a conversation rate is a moment to celebrate. Things have changed in today’s world, Single Digit and Direct Marketing duo is not a great couple anymore. And, it is imperative Marketers wash off such mythical stories and get in touch with reality soon or watch the competitor doing it.
If you get under the hoods of such success stories, …