Articles in the Traditional Marketing Category
In all probability, I will stop recommending people to go for Kindle going forward. Its outright foolish to spend 100 bucks and play in the hands of auto manufactures and companies that make a living on clean-shave
Basis the very little I know of consumer insights, those who are ready to pay $150 for a eReader are “not part of” the lower-part-of-the-value-pyramid who are desperately looking for a $50 rebate at the cost of their privacy – Heard someone say iPad will eventually kill the Kindle, I don’t think Apple will have to, as Kindle is on a suicidal mission.
Notion INK seem to a promising piece of a hardware, Sony must be working on something new and a host of offers in the market…
Management, Traditional Marketing »
For the Digital Natives, i.e., Navis from Pandora, performance is just another aspect and the ‘Snob’ value seem to have taken precedence – The Navis are looking for Leather-Seats equivalents from their computers – whatever happens to purpose of categories & their existence! Why we have to make a dirty cocktail of everything? The introduction to ARM/ATOM Processor made notebook available to virtually everyone, but whats its truly meant for? To the best, a Kindle 2 replacement! To give it a shot, picked up an ATOM Based tablet PC for $300 a few months ago an realized the processor in my Blackberry Curve is much faster.
Lets assume your brand’s 200 LED panels sold today through different format stores and you don’t know half of the customers who bought it? Well, you have swalloing too may redpills and welcome to the real-world. There are quite a few ways to get the data in. Let us focus on one suggestion that, as a CE brand you should probably be able to espouse.
Lets focus on the brass tacks, one of them being demo / installation. Your business’ focus should be more intently on installation and demo aspect then the way you do business today – Incentivise more to source the right amount of customer information from the personal visit by you engineer.
Analytical Marketing, Customer Experience, Customer Management, Management, Traditional Marketing »
The invention of Polaroid to film-based photography made a huge difference to how the art was performed, nonetheless, barring the invention of Polaroid nothing much really happened in film-photography.
The subsequent invention of digital photography pretty much changed all the rules of the game. In fact, Polaroid as a invention in film-based photography was probably one of the radical difference that was brought. However, in digital technology, I guess changes are happening on a fortnightly basis.
Analytical Marketing, Customer Experience, Customer Management, Financial Services, Traditional Marketing »
A recent incident where one of my colleagues gets a phone call from one of the leading general insurers in India and, the telemarketer ensures to gain my colleague’ attention and engages him in a chit-chat on phone for over 20 odd minutes. Gotten convinced with the marketing offer, my colleague was ready to buy the product under one condition – i.e., like most of us, asks the telemarketers to papers and an agent (read Human Being) to meet to furnish the details and subsequently process the policy.
Analytical CRM, Analytical Marketing, Analytics, Customer Management, Financial Services, Traditional Marketing »
The economic downturn witnessed across the world has made people from various discipline with a continuous headache.
Pretty much everyone in marketing space I have spoken to in the last month of two have mentioned budget cuts for the forthcoming year without any adjustment around returns expected, and incidentally the aforementioned folks were talking about approaches to optimize the budget in an effective fashion.
The situation reminds of the old-but-still-relevant saying “need is the mother of all invention”
Barring the fundamental issues around economic downturn, a telco operator in Australia is kind of …
Analytical CRM, Analytical Marketing, Customer Experience, Customer Management, Retailing, Traditional Marketing »
50 Ways to Improve Your Customer’s Experience
Three years ago I shared with readers a list of 50 ways to be more customer-focused and deliver a better experience. I’ve decided to update the list and publish it again. It’s a bit long so you might want to print it out and read it later. Even better, check off those actions you and your team take on a regular basis.
Here are 50 Ways to Improve Your Customer’s Experience:
1. Open the door for your customer whenever possible. This is especially important if …
Everyone likes to be treated with fairness. There is no change to this equation in any aspect of business as well, and Marketing has no exception. If your marketing consultant or partner or any associate is recommending any sort of unfair approach to be practiced in marketing, don’t think twice and fire ‘em at once.
After finishing some reading on the net last evening, I was chating with a gentleman who asked me to check a particular link in crm2day portal – The referred link led me to a white paper download …
Traditional Marketing »
I get a bit disappointed/irritated with some advertisers (particularly creative artists and copywriters) that think the whole objective of running a campaign is to fool customers and in the process, fool themselves.
I just saw a press-ad from one of the leading airlines in India that read “We removed a row of Seat to give us more space” and the creative looks like every row between every two rows have been removed. The truth actually is, removal of one seat from approximately 30 rows in Economy class. This increases a decent …
Mishmash, Traditional Marketing »
My feed reader this morning updated the link for Guy Kawasaki, as usual there was yet another interesting note from him.
If I were to reproduce the essence of the post without giving too much of importance to the Verbatim, he talks about using Disruption techniques to gain momentum or value in any endeavor. Though his post was in connection with the Venture Capitalists industry, think it’s wise to extend its reach beyond the VC horizon.
Any responder to a stimulus has some sort of idea about the stimulus (most of the time …