The primary objective of this blog is to present how analytics and technology can assist in improving the quality of Enterprise Marketing Management.

As far as the audience for this Blog is concerned, it is essentially for folks associated with CMO' Office in large Retail B2C Businesses - This includes Marketing Managers, Product Managers, Marketing Consultants, Campaign Managers, Marketing Business Analysts, Segment/Channel Managers. The Second-level include CIO office members, Process Managers and technology consultants that are into providing or maintaining marketing solution.

Diclaimer
All the views and opinions presented in this Blog are of the Author and IS/ARE not of his employer or clients or any business associates.
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