Customer Management, Mishmash »

[1 Apr 2008 | No Comment | 1,187 views]
Talking in the Air

An interesting offering from AeroMobile for frequent fliers. You will be able to keep you mobile phone on while cruising at some permissible altitude and be reachable to business and family.

Analytical CRM, Analytical Marketing, Customer Management, Management »

[28 Mar 2008 | No Comment | 724 views]
More Information, better Relationship

Imagine you are running one of the leading enterprises (in your area of business context) and tomorrow one of the prospects who enter your premises happened to be Japanese. If you are interested in winning him as your customers (assuming he has some requirement), you might consider bowing down to welcome him and engage in a dialogue.
The reason for you to bow down to welcome him/her has happened basis what you know about the customer – Essentially, you had some information that can be used to serve your customer well.
Getting …

Mishmash »

[25 Mar 2008 | 2 Comments | 1,717 views]
Absinthe – Known & Unknown

The rich may be different, as the saying goes, but the richly creative are different still. Just what goes on inside the head of an artist or a poet, however, is a mystery.
Now, however, researchers from the University of California at Berkeley have learned a little about what went on inside the heads of some of the more creative artists and poets the world has known.
The researchers have identified the mechanism by which absinthe, the liqueur of choice for the likes of van Gogh, Rimbaud, Baudelaire, Toulouse-Lautrec and others – …

Analytical CRM, Analytical Marketing, Customer Management, Financial Services, Telecommunication »

[11 Mar 2008 | One Comment | 776 views]

I urge you to read this post on Forrester Blog before going further on this article, without it if you continue to reading here you may not be able to get the crux of the points discussed.
In the last five odd years, whenever I have presented strategies and recommendations for customer management, enterprises I have worked with often requested us to build a strategy without having to relook into the customer data.
Organizations that played the Data Warehousing Game in the last half-decade without attaching tangible and intangible roles of the warehouse …

Management, Mishmash »

[7 Mar 2008 | One Comment | 2,594 views]

Headlines Today, one of the recent entrant to English News (Television channels) in India. Till a few months ago, it was a good and decent choice for audience looking for simple news headlines. Not too sure, if they were bit but some strange bug to stray away from News Headlines to Page-3 Gossip Headlines.
In the last few days, whenever I flipped to Page3-Gossip-Today (erstwhile Headlines Today), I get to see

Who is going around with who, Why the relationship wouldn’t work (Damn!!) two chosen people of any particular day
Which of the …