I love software applications that are rich in functionality and has intuitive user interface to make use of the functionalities on a daily basis. Today, through a Blog link I came across an application built on Adobe’ AIR platform last evening, an interesting piece of work that brings Google Analytics reports straight to your desktop with substantially friendly user interface.
[slideshare id 231286&doc=google-analytics-on-your-desktop-1200564560137045-3&w=425]
Anyone who runs a blog or a website and uses Google services for Web Analytics, I suggest you give it a shot. Though this application is a TPP (Third …

Everyone likes to be treated with fairness. There is no change to this equation in any aspect of business as well, and Marketing has no exception. If your marketing consultant or partner or any associate is recommending any sort of unfair approach to be practiced in marketing, don’t think twice and fire ‘em at once.
After finishing some reading on the net last evening, I was chating with a gentleman who asked me to check a particular link in crm2day portal – The referred link led me to a white paper download …

A while ago I watched a video from one of the executives from a leading Financial Services company in the world on how he watched his Customer Management initiatives go down the drain.
Yet another case to add 55% of failed CRM cases. As a result of the failure, he is prone not to recommend anything pertaining to Customer Management to his official and social peers in an open way. Well, what is the idea behind this post?
The gentleman in the aforesaid story must have been one of those who must have fallen prey …

I get a bit disappointed/irritated with some advertisers (particularly creative artists and copywriters) that think the whole objective of running a campaign is to fool customers and in the process, fool themselves.
I just saw a press-ad from one of the leading airlines in India that read “We removed a row of Seat to give us more space” and the creative looks like every row between every two rows have been removed. The truth actually is, removal of one seat from approximately 30 rows in Economy class. This increases a decent …

We often hear corporations talk about its social responsibilities, young folks standing in street corners trying to make us participate in a large social responsibility by paying some funds et al. We all have witnessed something similar to these kind of activities sometime or the other in our lives.
I have encountered a couple of cases which were rather startling.
Just Around the Corner, one of the outlets of MARS group of restaurants in Mumbai used to stack-up the bill amount by INR 5.00 and expect the consumer to pay, most often …